Home Staging: Tips, Do’s and Don’ts

  • By Jeremy Thompson
  • 01 Aug, 2014
Home staging: the act of preparing a private residence for sale in the real estate marketplace. The goal of staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more money. Staging techniques focus on improving a property’s appeal by transforming it into […] The post Home Staging: Tips, Do’s and Don’ts appeared first on J. Thompson Builders.
Home staging is not a new concept, and it’s been known for some time staged homes routinely sell faster and for more money. But until recent years staging was largely left up to the homeowners, who were often clueless about the importance of staging or how to do it well. Enter the professional home stager. While professional staging is a great investment – first impressions are everything! – we believe many homeowners are STILL capable of their own staging if given the right guidance. Such guidance often starts with a consultation (usually free) with a professional stager, as well as utilizing a few tips we’ve offered below.
Clean:Dust EVERYTHING (think fan blades, appliances, etc.) and wash windows. Hire a cleaning service, if necessary, to clean every week.
Declutter:Clear out all clutter, including closets. Clutter distracts from the beauty of a home. And with storage space such a huge selling point, it’s critical to keep closets clear so buyers can envision the amount of space they’ll have.
Simplify:If an area typically just gathers junk, make it look more appealing by transforming it into a useable space (area under a stairwell becomes a reading nook with the addition of a table, chair and lamp). Group furniture so pieces are away from the walls grouped into conversational areas. Keep décor simple and eliminate personal items and bulky furniture. Experiment with moving your current furniture and accessories around to different rooms until it looks right.
Neutralize:Paint walls a neutral color. Bold wall colors typically turn off potential buyers. Traditionally you decorate your home to customize it to your tastes and preferences, personalizing, but the goal in staging is to depersonalize it by using neutral furnishings and décor pieces, which again are more appealing to buyers.
Light It Up:Staged homes look warm and inviting most often because they use great amounts of lighting. Open up all the window shades for natural light. Use a higher wattage bulb in your fixtures. Use different types of lighting including accent, task and ambient.
Don’tforget about curb appeal. Make sure the work you’ve put into the inside matches the appearance of the outside. Trim shrubs, weed flower beds and fix cosmetic problems such as peeling paint.
Don’tuse old, ugly furnishings. Budget-minded homeowners sometimes use their own worn furnishings or even worse choose to buy unappealing used furniture from Craigslist. Instead it’s best to rent new furniture from a staging company, if your current furnishings appear worn or out of style, or if you’re unable to invest in new furniture or high-quality used furnishings.
Don’tskip rooms. If a few rooms look as though they are staged, but others don’t (including garages or closets), the momentum and excitement over your property may be lost when a buyer is viewing it.
Dolook for gaps. If your home looks beautiful, but smells bad, is too hot or cold, or too loud, a potential buyer may be turned off. Make sure to address such issues before you start showing the property.
Dobring bring aspects of nature inside. Potted plants can help fill an area, or fresh flowers breathe energy into a space.
Dotake care of any small repairs/cosmetic issues such as leaking faucets, old fixtures, scuffs on the walls, creaky doors and so forth.
Next Steps
Photo Credit,  Real Estaging

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